London 2012 organisers have said they will review the use of loud music in the main stadium, but are confident that they have got the level "about right".
During last night's women's 10,000m final, won by reigning champion Tirunesh Dibaba, there were some complaints that the pumping dance music soundtrack was detracting from the action.
But a spokeswoman for the London 2012 organising committee said that the use of music had been cleared by the international federations and that it had received "loads of really positive feedback" about the atmosphere in the venues.
London organisers have worked hard on the way sport is presented at the Olympics in order to draw in casual and dedicated fans alike.
At a briefing ahead of the Games, Locog said it planned to use music, presenters and films to help explain the sports and deliver an entertaining experience. "In terms of the music, I think we have the level right but if you are saying that people are not liking it then, of course, we will have a look at it, but we have actually had loads of really positive feedback about the atmosphere and the music in the venue," Locog said.
It has worked with Universal Music to divide 2,000-plus songs into five distinct playlists that are themed to provide the most appropriate soundtrack to each sport.
Artists including The Smiths, New Order, Florence and the Machine and Groove Armada have boomed out in the stadium over the first two days of action, but there was a bias towards bass-heavy dance music for last night's finals.
Patrick Baumann, the general secretary of the international basketball federation, said the use of music didn't deter the athletes. "Personally I maybe agree that it is loud but that is a personal view. The spectators really love it. It does not bother the players and the athletes, they are playing the game," he said. "It is amazing how the spectators are participating in the game, and I think it was the right choice."
He said that at the basketball the music and the "kiss cam" had gone down well with spectators. "They like singing English songs which are known worldwide, and I think that is really good. It brings more to their experience. It has been excellent, and certainly better than what we had in the past," he said.
Locog said there had been a conscious attempt to "ramp up" the way the various sports are presented. "We have done a whole mass of different films about each of the sports: what and how people can judge what has been a good performance. We've added a lot of music to it and a bit more colour."
Locog said that there were 562,000 spectators at the various venues on Friday, the first day there was action in the main stadium. There were 221,000 people in the Park, taking the total since the opening ceremony to more than a million. In all, more than 4.4 million have watched an Olympic session across the various venues.
Despite continued reports of some empty seats, Locog said the proportion of seats filled in the accredited areas reserved for the "Olympic family" was now running at 95%.
