Stuart Dredge 

Apple bags Pharrell Williams, Kylie and Maroon 5 for iTunes Festival 2014

Calvin Harris, David Guetta, Beck, Blondie and Sam Smith also confirmed for month-long series of concerts. By Stuart Dredge
  
  

Pharrell Williams will be among the headliners for Apple's next iTunes Festival.
Pharrell Williams will be among the headliners for Apple's next iTunes Festival. Photograph: Kevin Winter/Getty Images Photograph: Kevin Winter/Getty Images

Apple has announced the lineup for its next iTunes Festival in London, with music stars including Pharrell Williams, Kylie Minogue and Maroon 5 set to perform at the month-long event in September.

Other musicians already confirmed for the festival include David Guetta, Beck, Sam Smith, Kasabian and Blondie. The gigs will take place at the Roundhouse venue in Camden, with more than 60 artists expected to play.

As in previous years, the concerts will be filmed and streamed online by Apple, with fans able to watch on their computers, iPhones, iPads and iPod touch devices, or on their televisions via the company's Apple TV set-top box.

Apple is planning to make the live streams available in more than 100 countries, although in a break from previous years, they will be streamed through the iTunes store on iOS devices, rather than through a dedicated app.

Tickets will be distributed via the company's customary online lottery, with fans entering their details on the festival's website to try to win tickets. Media partners for this year's event include Global Radio and the Evening Standard newspaper, who'll be running their own competitions.

"These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free," said Eddy Cue, Apple's senior vice-president of internet software and services, as the gigs were announced.

The announcement of the next London event follows the iTunes Festival's first international expansion in March, when Apple hosted gigs by artists including Coldplay, Pitbull and Soundgarden in Austin during the SXSW festival.

The event was first held in London in 2007, and has since seen more than 430 artists perform. Other artists confirmed for this year's event include Calvin Harris, 5 Seconds of Summer, Chrissie Hynde, Robert Plant, Jungle and Kiesza.

It is also possible that Apple will use the September festival for the UK launch of one or both of its streaming music services, iTunes Radio and Beats Music.

Both initially launched in the US only – Beats Music before Apple agreed to buy its parent company for $3bn in May, with that deal expected to close in the near future. iTunes Radio launched in Australia in February, but neither is yet available in the UK.

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