Mark Sweney 

Sweeney stars reprise roles for new Orange cinema ad

Ray Winstone and Ben Drew star in new Orange cinema ad that spoofs their roles in upcoming film The Sweeney. By Mark Sweney

Ray Winstone and rapper Ben "Plan B" Drew star in the next tongue-in-cheek Orange cinema campaign which sends up their upcoming movie The Sweeney.

Orange, which has the rights to the prime "gold spot" 65-second cinema slot that runs just before a film starts, is to launch its latest campaign on Friday.

The duo appear as Jack Regan and George Carter, the Flying Squad police they play in the big-screen remake of 1970s TV favourite The Sweeney, bursting into an East End pub after receiving a tip-off.

In typical fashion, Orange – which has comically subverted actors including Steven Seagal, Rob Lowe, Carrie Fisher and Snoop Dogg over the past decade – has hijacked the scene, turning the pub into a mass of mobile phone references.

References include the name of the pub, The Dog and Bone, beers called Texters Brew and Voicemail Ale and Electric Light Orchestra's Telephone Line track.

The latest Orange cinema campaign has been developed by ad agency Fallon.

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