The Rolling Stones have unveiled a new logo to mark their 50th anniversary. American artist Shepard Fairey was commissioned for the project, which sees a subtle reworking of the band's classic image of lips, teeth and tongue.

The new logo takes the Stones' original tongue logo, designed by English designer John Pasche, and adds a circular white and red banner. "The Rolling Stones/Fifty Years," it reads, as well as incorporating the number 50 into the Stones' name.

Fairey, best known for his poster of Barack Obama, has become a go-to artist for rock musicians, designing album covers for Tom Petty, Stone Temple Pilots, Smashing Pumpkins and a Led Zeppelin compilation. Earlier this year he was commissioned to create paintings for each of the songs on Neil Young's new album with Crazy Horse, Americana. The artworks are currently on exhibition in Los Angeles, and will accompany Young on a short forthcoming tour.

Next month, the Stones will meet in London to discuss the prospect of a new album and a 50th anniversary tour. In an interview published this week, Keith Richards said the band are considering working with Jack White, who has previously produced albums by Loretta Lynn and Wanda Jackson.