Some say the best way to be taken seriously as an actor is not to appear in terrible films. Shia LaBeouf has decided on the shortcut: getting naked in the name of Serious Art.

To this end, the band Sigur Rós this week unveiled a video for Fjögur Píanó. The video features a clear shot of the "LaBeouf medallion", a woman (not Geri) with stuff written on her back, and an octopus.

I'm not sure if you're familiar with the Sigur Rós canon but Fjögur Píanó is just as jaunty and fun-packed as the rest of the band's hits and the video is one of the year's more pretentious efforts. Even so, my main grumble is that if you or I stripped at a Sigur Rós show we would not be taken more seriously. We would be arrested. A classic example of one rule for celebrities, and another for the rest of us.