
Dan Smith and Kent Mathews set up a photography studio on site at Bestival in 2009 and 2010, capturing the best “outer space”- and “fantasy”-themed outfits against a white backdrop Photograph: Kent Mathews and Dan Smith

The results, says festival organiser Rob Da Bank, “look like a fashion shoot. You wouldn’t think these people were stepping back outside into a festival” Photograph: Kent Mathews and Dan Smith


For Kent Mathews, dressing up is about “being part of something. Many of the outfits are hilarious and designed to make people smile… it creates an alternative reality. Everyone enters into it, and it’s fantastic escapism" Photograph: Kent Mathews and Dan Smith









