David Bennun 

50 Cent and G Unit review – bouncy braggadocio from bankrupt hip-hop star

His current financial problems are making for some unpleasant headlines, but tonight 50 Cent is all smiles
  
  

50 Cent at the O2 Arena, London.
Just pleased to be here for his audience … 50 Cent at the O2 Arena, London. Photograph: Music Pics/Rex Shutterstock

To shed light on 50 Cent’s much-publicised finances, I have brought Josh, an accountant, with me to the O2 Arena. Josh speculates that 50 Cent has put one of his companies into chapter 11 bankruptcy (the restructuring kind) as a stalling tactic. A court has ordered that he must pay $5m in damages to Lastonia Leviston – who has a child with 50’s rival MC Rick Ross – for leaking a sex tape in which she features. Fiddy may be betting that Leviston will settle for a smaller sum, rather than wait out a process that could take years.

Where would 50 Cent (real name Curtis Jackson), the man who had a worldwide smash with P.I.M.P., have got the idea that women are disposable objects in a contest between male protagonists? We get to see the P.I.M.P. video in full, by way of a reminder. Jackson does not squander money he purportedly hasn’t got on production values: a light panel for the DJ and a video screen behind him replaying old clips represent the most advanced low-budget technology of 2004.

That song is a belter, though, and one of several. For all the violence, sleaze and braggadocio in his lyrics, 50 Cent is one of the poppiest acts to make it big in hip-hop. The definitive quality of his music is its bounce. When he and G-Unit line up, rhyme and croon, there’s unmistakably something of the doo-wop group about them. This 50 Cent is no surly street ogre, but a smiling entertainer who’s just pleased to be here for his audience.

He approaches the set like a mixtape, switching in and out of numbers, rarely settling for long on anything. He never lets energy fritter away into the soul-sapping hollowness of this concrete bowl. It is, in Josh’s expert opinion, “a solid show”. I concur.

 

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