Is there any evidence that playing Christmas music in shops improves sales?

The long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical concepts
  
  

Couple wearing santa hats opening their shop
Ho ho hoping for business. Photograph: RgStudio/Getty Images

Is there any evidence that playing Christmas music in shops helps to boost sales? Personally, I can’t get out quickly enough. JS, by email

Post your answers (and new questions) below or send them to nq@theguardian.com. A selection will be published on Sunday 7 January.

 

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