Ah, so Gary Barlow is to pen The X Factor winner's single so that it can be "artistically credible". Well take that and party. Of course it's quids in for Barlow, but at least product placement is legal now. But seeing as we are here, it is also worth noting that Barlow as a songwriter is signed to Sony/ATV, which has something in common with Simon Cowell's Syco, which is half owned by Sony. No need to buy one of those Bravia TVs this year when you can pony up for the songs. Do other record companies get a look-in?